MOTO INCORPORATED LAUNCHES NEW FINN RUBY SIGNATURE SERIES
Moto Incorporated, Las Vegas based lifestyle and apparel brand, today announces the launch of its “support the sport” giving model as well as first signature series team. As a business with purpose, Moto Incorporated has at its core the aim to support and positively impact amateur motocross and dirt bike competitors by providing a method of connecting the riders with opportunities to achieve their competitive goals.
Moto Incorporated has signed dirt bike competitor and racing up-and-comer Finn Ruby as the first signature series rider to represent the brand. Finn, a 10-year-old Las Vegas native, has been riding dirt bikes since the age of 2 and he began his racing career at 5. This talented young rider has been racking up race wins and championships including, the 2020 MRAN Desert Series Championship and the 2020 AMA National Hare & Hound Championship in the 50cc division.
Finn aspires to make his way from the rough desert terrain of the Southwest to the world stage proving ground at Loretta Lynn’s. To support him and the Ruby family, Moto Incorporated will commit to the development, production, promotion, and sales of custom assets specifically designed to promote his unique brand voice. The brand also commits to passing along 100% of the net profit of signature series sales to sponsor Finn’s competitive efforts.